Privacy Policy
This Privacy Policy explains what Straight Forward Construction collects through its website and related communications, why we use it, when it may be shared, and the choices available to you.
How This Policy Applies
This Policy applies to information collected through our website, online estimate and contact forms, telephone calls, text messages, email, and related interactions with prospective and current customers.
It does not replace privacy notices provided by a financing company, manufacturer, insurer, social network, review platform, or other third party. Their privacy policies govern information they collect directly.
Information We Collect
Information You Provide
- Contact information: name, telephone number, email address, mailing or property address, city, state, and ZIP code.
- Property and project information: property type, service requested, roof or exterior condition, project timing, photos, documents, estimate details, inspection information, insurance-related information you choose to provide, and communications about the work.
- Transaction and relationship information: appointment details, proposals, contracts, invoices, payment status, warranty information, service history, and customer-support records. Payment information may be processed directly by a payment or financing provider rather than stored by us.
- Communication preferences: preferred contact method and choices regarding email, calls, and text messages.
Information Collected Automatically
When you use the website, we and service providers may automatically receive technical and usage information such as IP address, device type, browser, operating system, pages viewed, links clicked, referring page, approximate location derived from IP address, dates and times of visits, and diagnostic or security information.
Information From Other Sources
We may receive information from referral partners, property owners or managers, public records, review platforms, advertising and analytics providers, social networks, manufacturers, financing providers, or other parties when permitted by law.
How We Use Personal Information
- Respond to questions, quote requests, online estimates, inspection requests, and service inquiries.
- Schedule appointments and provide roofing, construction, gutter, maintenance, inspection, and related services.
- Prepare proposals, administer contracts, process or coordinate payments, manage warranties, and provide customer support.
- Contact you about your request or service relationship by telephone, text message, or email.
- Send marketing or promotional communications when permitted by law and consistent with your choices.
- Operate, maintain, secure, troubleshoot, personalize, and improve the website and our services.
- Measure website activity and advertising performance, understand demand, and improve marketing.
- Prevent fraud, protect people and property, enforce agreements, comply with legal obligations, and establish or defend legal claims.
- Evaluate or complete a merger, financing, acquisition, restructuring, or sale of some or all of the business or its assets.
When We Share Personal Information
We may disclose personal information for legitimate business purposes to:
- Service providers that support website hosting, form delivery, email, telephone and text communications, scheduling, customer management, payments, financing, analytics, advertising, maps, document storage, security, accounting, and professional services.
- Project participants such as employees, authorized contractors, suppliers, manufacturers, inspectors, consultants, property managers, associations, or other parties involved in evaluating or completing requested work.
- Business and referral partners when necessary to provide a service you request or when you direct or authorize the disclosure.
- Government authorities or other parties when required by law, legal process, licensing obligations, or a valid governmental request, or when reasonably necessary to protect rights, safety, property, or the integrity of our services.
- A successor or transaction participant in connection with a merger, financing, reorganization, sale, or transfer involving all or part of the business.
We do not sell personal information for money. Some privacy laws may define certain disclosures involving advertising or analytics cookies as “sale,” “sharing,” or targeted advertising even when no money changes hands. Where applicable, you may request to opt out as described below.
Cookies, Analytics, and Advertising
We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, protect forms, understand website use, measure performance, and support advertising.
- Essential technologies support core website functions, security, forms, navigation, and preference controls.
- Analytics technologies help us understand visits, traffic sources, pages used, and website performance.
- Advertising technologies may help measure campaigns, limit repeated ads, build audiences, or show more relevant advertising on other services.
- Embedded services such as maps, videos, review widgets, estimate tools, or social content may set or read their own cookies when loaded.
You can control cookies through your browser and, when available, the website's cookie-preference control. Blocking some technologies may affect website functionality. Browser settings do not necessarily control every type of tracking technology.
Your Choices and Privacy Rights
Communication Choices
You may unsubscribe from marketing email using the link in the message, opt out of marketing text messages by replying STOP, or contact us directly. We may still send non-marketing communications about an active inquiry, appointment, project, payment, warranty, safety matter, or legal obligation.
Access, Correction, Deletion, and Other Requests
Depending on where you live and whether a particular law applies, you may have rights to request access to, correction of, deletion of, or a portable copy of certain personal information, and to opt out of certain sales, sharing, targeted advertising, or profiling. These rights may be subject to verification, exceptions, and limitations under applicable law.
To make a request, email jessica.straightforward@gmail.com or use our contact page. Describe the request and provide enough information for us to locate the relevant records and reasonably verify your identity. An authorized agent may submit a request when permitted by law, but we may require proof of authority and identity verification.
We will not unlawfully discriminate against you for exercising an applicable privacy right. If we deny a request and applicable law provides an appeal right, you may appeal by replying to our decision and stating that you want the request reconsidered.
Retention, Security, and Data Location
Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to respond to inquiries, provide and document services, administer warranties, maintain business and tax records, resolve disputes, enforce agreements, protect security, and comply with law. Retention periods vary based on the type of information and the relationship involved.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, transmission method, storage system, or security measure can be guaranteed to be completely secure. Do not send highly sensitive information through a general website form unless we specifically request it through an appropriate channel.
Processing in the United States
The Company is based in Florida. Information may be processed and stored in the United States and in other locations where our service providers operate, subject to applicable law and contractual safeguards.
Children's Privacy
The website is intended for property owners, managers, contractors, and other adults seeking services. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the website, contact us so we can evaluate and address the request.
Third-Party Links and Services
The website may link to or embed maps, videos, social networks, review platforms, manufacturers, financing providers, estimate tools, or other third-party services. We do not control their privacy or security practices. Review the privacy policy of a third party before providing information directly to it.
Changes to This Privacy Policy
We may update this Policy as our website, services, vendors, or legal obligations change. The revised Policy becomes effective when posted unless another effective date is stated. The “Last Updated” date at the top shows when the Policy was most recently revised.
Contact Us
Straight Forward Construction
305 Gandy Rd, Auburndale, FL 33823
Phone: (863) 289-6654
Email: jessica.straightforward@gmail.com
Online: Contact Us
Have a Privacy Question?
Contact Straight Forward Construction and tell us what information or privacy request you need help with.
Contact Our Team